Adelin is a Texas-based photographer specializing in weddings and senior photos. After two years of establishing herself, she was ready for a new logo to reflect her business’ growth. She wanted something simple, elegant, and timeless, representing her photography style. I used a bold serif font complimented by a decorative initial “A” and a personal script to create a simple yet visually intricate main logo, with several variations. She was intrigued by natural greens and purples, so I created a mauve and muted green palette to curate a vintage yet nature-inspired palette.